What is Second Party?
A boutique gaming-first media and marketing group
Second Party is the strategy, creative, and activation engine of Gaming World. We turn business and marketing objectives into sharp strategies, original content, brand partnerships, and paid media campaigns built specifically for gaming audiences.
Because Second Party operates inside a network of owned-and-operated gaming brands and channels, our partners gain direct access to the communities they want to reach. We combine deep audience knowledge with end-to-end execution to help publishers, developers, and brands show up authentically.
What is Second Party?
A boutique gaming-first media and marketing group
Second Party is the strategy, creative, and activation engine of Gaming World. We turn business and marketing objectives into sharp strategies, original content, brand partnerships, and paid media campaigns built specifically for gaming audiences.
Because Second Party operates inside a network of owned-and-operated gaming brands and channels, our partners gain direct access to the communities they want to reach. We combine deep audience knowledge with end-to-end execution to help publishers, developers, and brands show up authentically.
The Difference
Why choose us?
Hard-to-reach audiences, reached
The players who skip pre-roll and block display still read our sites and watch our creators every day.
Built by strategists and gamers
Made for gaming
Authentic access
The Difference
Why choose us?
Hard-to-reach audiences, reached
The players who skip pre-roll and block display still read our sites and watch our creators every day.
Built by strategists and gamers
The people planning your campaign play the games. Briefs get read by someone who already knows the community.
Made for gaming
No repurposed lifestyle playbook. Every format we run was built for this audience first
Authentic access
Talent, tournaments and communities we already work with — not a cold outreach list.
The Difference
Why choose us?
Hard-to-reach audiences, reached
The players who skip pre-roll and block display still read our sites and watch our creators every day.
Built by strategists and gamers
The people planning your campaign play the games. Briefs get read by someone who already knows the community.
Made for gaming
No repurposed lifestyle playbook. Every format we run was built for this audience first
Authentic access
Talent, tournaments and communities we already work with — not a cold outreach list.
The Difference
Why choose us?
Hard-to-reach audiences, reached
The players who skip pre-roll and block display still read our sites and watch our creators every day.
Built by strategists and gamers
Made for gaming
Authentic access
Our Services
Strategy, Planning, & Media Buying
Branded Content Integration
Custom Event Activation
Discord Community Marketing
Campaign Optimisation & Reporting
Talent Recruitment & Management
Tournament Ops & Production
Top-Tier Data Targeting Solutions
Our Clients
Our Audience
74%
12–34 years old
Aged between 12–34 years old
12–34 years old
$89K+
Average household
income
Average household income
29.1
Average age
86%
Young men
86%
Young men
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